We bring together world-class experience to deploy Enterprise Artificial Intelligence more effectively, quickly, and affordably than any other alternative.

Chelsea Hardaway Image

Chelsea Hardaway

Chief Marketing Officer

Chelsea is’s resident bullfighter. She has devoted her career to helping companies resist the siren song of hype and hoopla to communicate with humanity. Prior to joining Noodle, she led HARDAWAY, a boutique agency specializing in brand strategy, content marketing, data visualization and design. Previously, Chelsea was global director of brand at Deloitte Consulting, and an advisor to CEOs on communications and media relations at Ogilvy PR.  She created the CLIO award-winning, jargon-sniffing Bullfighter software, which combined reading ease algorithms with a database of buzz words to assign documents an overall Bull Index Score, and offer suggestions for improving clarity. She is co-author of the best-selling business book “Why Business People Speak Like Idiots” (Simon & Schuster). Chelsea is a graduate of Northwestern University and lives in the laid-back coastal town of Half Moon Bay. In a former life, she was probably a golden retriever.